The Entrepreneur's Path: Officially Launching a Business

Day 10: Officially launching the company – The big moment

Now the time has come: you can officially start your business .

All the preparations are complete – now it's time to gain visibility, acquire your first customers, and hit the ground running. In this step, you'll learn how to successfully launch your business and lay the foundation for long-term growth.

🎉 1. Plan a launch event or marketing campaign

A successful start brings attention and trust:

• Organize a launch event , whether on-site or digital, to showcase your company

• Alternatively, you can reach your target audience directly with a targeted marketing campaign (e.g. on social media, by email or through advertisements)

• Tell your founding story – authentic storytelling creates closeness and credibility

Tip: Use the launch as an opportunity to involve press or influencers.

🧲 2. Win first customers – actively and personally

Especially in the initial phase, personal customer contact is crucial:

• Target people in your network

• Use platforms like LinkedIn or Instagram to share your offer

• Offer special promotions for first-time customers, such as discounts or exclusive insights

Satisfied first-time customers are your best brand ambassadors – so ensure a compelling first experience.

🔁 3. Continuously collect feedback and improve

Don’t just start – develop yourself further:

• Actively ask your first customers for feedback

• Use surveys, short conversations or evaluation forms

• Adapt your product or service based on feedback to better meet the needs of your target audience

Those who listen early and react flexibly create the basis for real customer loyalty.

✅ Conclusion

Starting a business is more than just a moment—it's the beginning of your journey. With a strong presence, active sales, and a genuine customer focus, you'll pave the way to successful self-employment.