The Entrepreneur's Path: Conducting Market Research

Day 2 with today's topic: market research.

• Analysis of the competition : Research similar companies and their market strategy. This will help you differentiate your offering and identify weaknesses of your competitors.

• Research your target market : Find out if there is enough demand for your product or service by conducting surveys or interviews with potential customers.

  • Develop a pricing strategy : Determine what price customers would pay for your product or service and make sure that price is competitive.