The entrepreneur's path: developing sales channels and pricing strategy

Day 8: Developing sales channels and pricing strategy – How to bring your offer to the customer

A great product deserves a clear distribution channel and a well-thought-out pricing strategy.

In this step, you'll learn how to develop the right sales channels and find compelling prices —economically viable for you and attractive to your customers. This will give you the perfect access to the market.

• 1. Develop sales channels – Where and how you want to sell

  Depending on your business model, different sales channels are available. Choose the one that fits your product, target audience, and resources:

  • Online shop: Ideal for scalable products with a broad target audience

  • Marketplaces like Amazon, Etsy or eBay: Fast reach, but subject to fees

  • Stationary retail: Personal contact & regional ties

  • Direct sales: e.g. via social media or personal networks

  • Cooperations and B2B partnerships: Use the existing reach of others

  Tip: Start with 1-2 channels and only expand after successful tests.

  
  

  2. Develop a pricing strategy – Your value must be worthwhile

  A well-thought-out price signals quality and significantly influences the purchase decision. You should know these strategies:

  • Cost-based pricing: Prices cover costs + target margin

  • Competitive pricing: Orientation towards market prices

  • Value-based pricing: Focus on the perceived benefit for customers

  Combine your strategy with offers like:

  • Discounts & promotions (e.g. introductory prices, limited-time offers)

  • Bundle offers & packages (more value for the customer, more revenue for you)

  • Loyalty programs (e.g. customer cards, exclusive benefits for repeat buyers)

  
  

  Conclusion

  If you strategically select your sales channels and develop a targeted pricing strategy , you'll not only reach more people but also position yourself professionally in the market. This turns your offering into a powerful overall package.